43. Growing your audience organically

Do you struggle with spreading the word about your writing and growing your audience organically? Do you fear people just scroll past your “buy my book” or “read my writing” posts?

In this episode, you’ll learn how to reach your ideal readers and why spamming other groups doesn’t convert users into readers.

Best of all, you’ll walk away knowing how to create content that users actually want to consume AND share.

So, stay tuned to learn the secrets for gaining a following of raving fans who love your posts and voluntarily spread the word about you and your writing.

Topics discussed in this episode
  • Conquering the purpose of social media
  • Finding your ideal readers
  • Knowing what to post and NOT post in other groups
  • Creating your own consistency
  • Using the three main types of content
  • Posting content people want to consume and share
  • BONUS: An affordable resource for generating your ideas
Resources discussed during the show
About Erin

Erin P.T. Canning has worked for more than 15 years as a magazine and book editor, encouraging each writer’s individual voice and strengthening their writing goals.

She always planned to write a book. Then she had kids. While she focused on them, she stopped writing—for six years. Something deep inside was missing. Depression, anxiety, and anger forced her to search for herself, both for her sake and her family’s.

Despite fearing her skills had atrophied, Erin started writing again. One journal entry led to one blog post that led to her creating her podcast, Parents Who Write. Erin’s current role as a podcaster and writing coach enables her to help others pursue their writing dreams.

Finally, she finished writing her own shitty first draft and will release her first novel in 2023. She earned her MA in Writing from Johns Hopkins University, and she lives with her husband and their two boys in Maryland.

Connect with Erin
Join our online community

Looking for a community of passionate writers who understand your goals and struggles? Join my exclusive Facebook group, Parents Who Write, where you can attend weekly group writing sessions and find writing prompts, writing resources, and free weekly tutorials.


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ABOUT ME

Erin P.T. Canning has worked for 20 years as an editor, encouraging each writer’s individual voice and strengthening their writing goals.

She always planned to write a book, but life had a tendency to distract her. After dedicating six years of her life to motherhood and discovering her ADHD, she started writing again, even though she feared her writing skills had atrophied.

After letting go of her perfectionism, Erin finally finished her own shitty first draft and released her fantasy romance novel, Ruins and Redemption, in 2023. Her current role as a podcaster and book coach enables her to help writers pursue their author dreams.