50. Organic marketing tips for social media w/ Chad Miller

Are you looking for organic marketing tips that will help you grow your social media audience?

In this episode, you’ll learn six ways to do just that, without spamming other groups or turning potential readers away with only “buy my book” posts.

Today’s guest, Chad Miller, a writer of dark fiction and horror and a single father to three tweens, also shares the pros of working with indie publishers and why Chad argues there’s no such thing as writer’s block.

So stay tuned and also enjoy a fun conversation at the end about Chad’s love for classic horror and his thoughts about certain horror movies. And if you want more tips on growing your audience organically, check out episode 43 too.

Topics discussed in this episode
  • Chad’s writing journey
  • Making the most of limited writing time
  • Choosing the indie publishing route
  • End goals for being an author
  • Marketing tips for social media
  • Tip #1: Don’t take on too many social media platforms
  • Tip #2: Build your audience organically
  • Tip #3: Connecting with reviewers
  • Tip #4: How to engage your audience
  • Tip #5: Creating useful, fun content
  • Tip #6: Commenting and inviting followers
  • Favorite horror books and movies
  • BONUS: Don’t give up hope
About Chad

Chad Miller is a writer of dark fiction and horror. Most of his inspirations are derived from dark concepts in art, music, and literature, and Miller expresses these themes in his own work. He finds much to explore in the despair, horror, and pain in the human condition and is intrigued and mesmerized by these elements.

Miller lives in Delaware with his daughters, ages 12 and 9, his girlfriend, Natasha, and her daughter, age 12. He dreams of living in cities across the world and exploring culture and art with his favorite people. Chad Miller also loves music and plays the guitar.

Get his books
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Resources mentioned
Books discussed during the show
  • Dracula, by Bram Stoker
  • Frankenstein, by Mary Shelley
  • The Count of Monte Cristo, by Alexandre Dumas
  • The Three Musketeers, by Alexandre Dumas
  • Sherlock Holmes, by Arthur Conan Doyle
  • Professor Dowell’s Head, by Alexander Belyaev
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ABOUT ME

Erin P.T. Canning has worked for 20 years as an editor, encouraging each writer’s individual voice and strengthening their writing goals.

She always planned to write a book, but life had a tendency to distract her. After dedicating six years of her life to motherhood and discovering her ADHD, she started writing again, even though she feared her writing skills had atrophied.

After letting go of her perfectionism, Erin finally finished her own shitty first draft and released her fantasy romance novel, Ruins and Redemption, in 2023. Her current role as a podcaster and book coach enables her to help writers pursue their author dreams.